SushiLab.ai

SushiLab.ai Blog

What Is an AI Brand Character and Why It's Not Just an Avatar?

— by Hailey Peters

An AI brand character is a digital persona that represents your brand with a consistent face, voice, and point of view, and shows up across your content over time so people start to recognize it. It is not a one-off avat…

Why Every Company Is Suddenly Hiring a "Head of Storytelling"

— by Hailey Peters

Rippling has a Head of Storytelling. So do a lot of companies this quarter. Scroll LinkedIn for five minutes and you will find Brand Storyteller, Storytelling Lead, Head of Narrative, all new, all hiring. Here is what th…

MIT Report: Only 5% of Generative AI Pilots Deliver Real Results

— by Tal Florentin

An Eye-Opening Report Earlier today, I stumbled upon an insightful blog post by Sheryl Estrada, a senior writer at Fortune, and I just had to share it with you all. Sheryl dives deep into the current state of generative …